Privacy policy

This Privacy Policy of IdeasFarm S.A.S. ("we", "our" or "the Company") describes how and why we collect, store, use, and share ("process") your personal information when you use our services ("Services"), which include:

• Visiting our website at ideasfarm.net or any other associated website that links to this Privacy Policy.
• Downloading and using our mobile application IdeasFarm or any other application linked to this Privacy Policy.
• Engaging with us in related activities, including sales, marketing, or agricultural and livestock industry events.

Questions or concerns

Reading this Privacy Policy will help you understand your rights and choices regarding the protection of your personal data. We are responsible for making decisions about how your personal information is processed. If you do not agree with our policies and practices, you must refrain from using our Services. If you have questions or concerns, you can contact us at [email protected].

SUMMARY OF KEY POINTS

This summary highlights the main aspects of our Privacy Policy. You can find more details about any of these topics by consulting the table of contents or going to the corresponding section in this document.

What personal information do we process?

When you visit, use, or navigate our Services, we may process your personal information depending on how you interact with us, the choices you make, and the tools you use on our platform.

Do we process sensitive personal information?

We do not collect or process information considered "sensitive" in certain jurisdictions, such as racial or ethnic origin, sexual orientation, or religious beliefs.

Do we collect information from third parties?

We do not obtain personal information from third parties.

How do we process your information?

We use your information to provide, improve, and administer our Services, communicate with you, ensure the security of the platform, prevent fraud, and comply with legal regulations. We process your information only when we have a valid legal basis to do so.

In what situations and with which types of third parties do we share personal information?

We may share information in specific circumstances and with certain categories of third parties.

How do we protect your information?

We implement organizational and technical security measures to protect your information. However, no technology can guarantee absolute security.

What are your rights?

Depending on your location, you may have certain rights over your personal information under applicable privacy law.

How can you exercise your rights?

You can exercise your rights through ideasfarm.net or by contacting us directly.

Do you want to learn more about how we handle your information?

Read the full Privacy Policy for detailed information about our privacy and data protection practices.

1. WHAT INFORMATION WE COLLECT

Personal information you provide to us

In short: We collect personal information that you voluntarily provide to us when you register, interact with our services, or contact us.

At IdeasFarm, we collect personal information when you register on the platform, use our agricultural and livestock management tools, request reports on your livestock production, participate in events organized by us, or communicate with our support team. Depending on your interaction with our services, we may collect different types of information, whether to improve your experience, provide you with personalized advice, or enable our digital tools to function.

Personal data provided by you

We may collect the following types of personal information:

• First and last name (to identify your account on the platform).
• Email address (for communications, notifications, and account recovery).
• Phone number (for technical support contact and sending alerts).
• Mailing address (to personalize services according to your location).
• Username and password (for secure access to the platform).
• Authentication data (including two-step authentication options).
• Billing address and payment data (when you make purchases or subscribe on the platform).
• Information about your company or farm (name, location, type of agricultural and livestock production).

Information about livestock production and agricultural and livestock management

Because IdeasFarm specializes in optimizing livestock production and managing agricultural and livestock properties, we collect information that allows us to offer you advanced analysis tools.

This information may include:

• Farm or ranch data: Geographic location, size, infrastructure, type of agricultural and livestock operation.
• Number of animals on the operation and their classification (cattle, pigs, goats, poultry, etc.).
• Production history (milk yield, beef cattle growth, feed efficiency).
• Health and veterinary data (vaccinations, diseases, treatments applied).
• Genetic and reproductive records (pedigree, inseminations, calvings, heat monitoring).
• Environmental and climatic conditions that affect livestock productivity.
• Technologies used on the farm (sensors, IoT, drones, monitoring systems).
• Productivity indexes compared with other similar operations in the region.

All of this information is processed with advanced analysis algorithms to provide you with data-driven recommendations, optimize your production, and improve the efficiency of your agricultural and livestock operation.

Financial and payment information

If you make payments or subscribe within IdeasFarm, we collect the information necessary to process your transactions securely. This data may include:

• Credit/debit card number (encrypted and handled by external providers).
• Security code and expiration date (for payment authorization).
• Purchase and billing history.

IdeasFarm does NOT directly store payment information, as we use third-party payment services, such as PayPal, whose privacy policy you can consult here: PayPal Privacy Policy.

Data collected through social networks

If you choose to register or log in through Facebook, X (Twitter), or another social network, we may access certain information from your profile, such as:

• First and last name.
• Email address.
• Profile picture.
• Contacts (if you allow it).

This information is used only to facilitate login and is not shared with third parties without your consent.

Information collected automatically

In short: Some data is collected automatically when you access our services.

When you visit, navigate, or interact with the platform, we collect information automatically to improve performance, security, and the user experience.

Types of data collected automatically

• Activity and usage logs: Data about pages visited, searches performed, files opened, session duration, actions within the platform.
• Device information: We collect data about your equipment (computer, tablet, or mobile phone), operating system, browser version, IP address, and network provider.
• Geographic location: We may obtain your location through GPS, Wi-Fi, or cell towers to personalize the analyses of your farm and optimize agricultural and livestock management.

Although this data does not directly reveal your personal identity, it does allow us to detect usage patterns, improve the functionality of our platform, and provide you with personalized recommendations.

Information obtained through cookies and tracking technologies

Like many digital platforms, we use cookies and similar tools to collect information when you interact with our services.

The data we collect through these technologies includes:

• Browsing history and activity within the platform.
• User preferences and system settings.
• Interactions with advertisements or marketing campaigns.

If you wish to manage your cookie preferences, you can do so from your browser settings.

Information specific to the agricultural and livestock sector

To offer more accurate analyses, we collect data on environmental, health, and production factors that influence agricultural and livestock profitability.

This information may include:

• Weather conditions at the location of your farm.
• Soil and water quality to assess impact on production.
• Operating and input costs to calculate return on investment.
• Animal feeding and nutrition strategies.

Our artificial intelligence system uses this data to generate personalized reports and improve decision-making on your operation.

Use of third-party technologies

To ensure security and high performance, we use third-party technologies, including:

Google API

Our use of data obtained through Google APIs complies with the requirements of the Google API Services User Data Policy.

Protection and security of agricultural and livestock data

We understand that information about your agricultural and livestock operation is confidential and strategic, which is why we implement strict security measures:

• Encryption of data in transit and at rest.
• Multi-factor authentication for access to the platform.
• Data backup on high-security servers.

All information collected is used exclusively for analysis and production optimization purposes, ensuring compliance with privacy and data protection regulations.

2. HOW WE PROCESS YOUR INFORMATION

In short:

We process your information to provide, improve, and administer our services, communicate with you, ensure security and fraud prevention, and comply with applicable laws. We may also process your information for other purposes with your consent.

Reasons for and ways in which we process your information

Depending on how you interact with our services, we may process your information to:

1. Facilitate account creation and user authentication

We process your information to allow you to create, access, and manage your account on IdeasFarm, ensuring that your profile and credentials are secure and verifiable.
This includes:

• Registration and identity validation.
• Password recovery and two-step verification.
• Protection against unauthorized access.

2. Provide and optimize our services

We process your information to offer you the tools and features of IdeasFarm, including:

• Access to agricultural and livestock data analysis.
• Real-time monitoring of your livestock production.
• Generation of personalized reports on your livestock operation.
• Optimization of your farm's performance with data-driven recommendations.

If certain permissions are not granted (for example, access to geolocation or production data), some features of the system may be limited.

3. Respond to inquiries and provide technical support

If you contact IdeasFarm to ask questions, report problems, or request assistance, we process your information to:

• Provide you with personalized support based on your history of interactions with the platform.
• Resolve technical problems related to access to your account or the functionality of our tools.
• Offer recommendations on the optimal use of our services.

This processing is carried out through emails, phone calls, or internal messaging systems within the platform.

4. Sending administrative and operational information

We may process your information to send you:

• Notifications about changes to our policies or terms of service.
• Important updates about the status of your account or active subscriptions.
• Alerts related to the performance of your agricultural and livestock operation.

This type of communication is essential to the operation of our platform, so you cannot unsubscribe from these administrative messages.

5. Manage orders, payments, and billing

If you make payments within IdeasFarm, we process your information to:

• Manage subscriptions, renewals, and cancellations.
• Verify transactions and prevent financial fraud.
• Issue invoices and safeguard accounting records.

All payment information is processed through secure external providers such as PayPal.

6. Enable communication between users

If you use features that allow interaction with other users (for example, forums or working groups within IdeasFarm), we process your information to:

• Facilitate the exchange of knowledge among agricultural and livestock producers.
• Allow communication among agricultural consultants, veterinarians, and users of the platform.

You will be able to configure your privacy preferences to control who can interact with your account within the system.

7. Request feedback and improve the user experience

We process your information to:

• Request feedback on the use of our tools.
• Send surveys to improve the functionality of the platform.
• Evaluate user satisfaction with our services.

This feedback is fundamental to improving IdeasFarm and adapting our solutions to the needs of the agricultural and livestock community.

8. Send marketing and promotional communications

If you have given your consent, we may process your information to send you:

• Promotions on new agricultural and livestock management tools.
• Information about courses, events, and training sessions organized by IdeasFarm.
• Exclusive discounts and benefits for subscribers.

You can unsubscribe from these promotional emails at any time from your account settings.

9. Display personalized advertising and content

We process your information to offer you:

• Personalized advertising based on your preferences and activity on the platform.
• Recommendations on agricultural and livestock practices that may benefit your production.
• Suggestions of products and services relevant to your livestock operation.

To manage your advertising preferences, you can change your account settings at any time.

10. Ensure the security of the platform

We process your information as part of our efforts to:

• Detect and prevent fraud or unauthorized access.
• Monitor suspicious activity within the system.
• Protect the integrity of the data stored on the platform.

These measures ensure a secure environment for all IdeasFarm users.

11. Analyze usage trends and improve our services

To optimize our platform, we process information about:

• How users interact with our tools.
• Which features are used the most and which require improvement.
• How we can make the user experience more efficient.

This analysis allows us to develop new features and improve the performance of IdeasFarm.

12. Evaluate the effectiveness of our marketing campaigns

We process information to measure the impact of:

• Digital advertisements and email marketing campaigns.
• Communication strategies with our customers.
• Events and training sessions offered to our agricultural and livestock community.

This helps us offer content and promotions that are more relevant to our users.

13. Ensure the protection of animal health and welfare

One of the main purposes of IdeasFarm is to improve the health management of livestock. To that end, we process information about:

• Vaccinations and veterinary treatments administered on your farm.
• Health history of your animals and risk factors.
• Alerts about possible disease outbreaks in your region.

All of this information is handled under strict security and confidentiality protocols.

14. Protection of vital interests and prevention of harm

In exceptional cases, we may process personal information to:

• Prevent situations that may put at risk the integrity of a user or their agricultural and livestock business.
• Cooperate with competent authorities in the event of emergencies.

We will share this information only when strictly necessary and in accordance with the laws in force.

15. Processing of information for livestock and agricultural analysis

Your farm or production data may be processed to:

• Provide you with detailed reports on the productivity of your operation.
• Offer personalized recommendations based on artificial intelligence.
• Compare your indicators with regional and international averages.

This information will allow you to optimize your production, reduce costs, and increase the profitability of your agricultural and livestock business.

3. WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR INFORMATION?

In short:

We process your personal information only when we believe it is necessary and we have a valid legal reason (that is, a legal basis) to do so under applicable law. This may include your consent, compliance with legal obligations, the provision of our services under a contract, the protection of your rights, or the fulfillment of our legitimate business interests.

If you are located in the European Union (EU) or the United Kingdom (UK), this section applies to you.

The General Data Protection Regulation (GDPR) and the UK GDPR require us to explain the legal bases we rely on to process your personal information. Therefore, we may rely on the following legal reasons to process your personal information:

Consent. We may process your information if you have given us permission (that is, consent) to use your personal information for a specific purpose. This may include, among others:

• Registering an account on our platform and using our services related to digital livestock management.
• Subscribing to marketing communications, newsletters, or promotional materials.
• Allowing us to collect geolocation data to improve the features of the service, such as livestock monitoring or farm management.
• Granting us access to device features, such as the camera, storage, and GPS, for optimal use of the IdeasFarm mobile application.

You can withdraw your consent at any time. For more information on how to withdraw your consent, contact us.

Performance of a contract. We may process your personal information when we believe it is necessary to fulfill our contractual obligations to you, which includes providing our services or fulfilling your request before entering into a contract. This may include:

• Providing services related to production analysis, animal health tracking, and production monitoring.
• Facilitating and managing transactions, including processing payments for premium features or services offered within IdeasFarm.
• Technical assistance and resolution of problems related to user accounts, farm data, or integrations with third-party services.

Legitimate interests. We may process your information when we believe it is reasonably necessary to achieve our legitimate business interests and those interests do not outweigh your fundamental rights and freedoms. For example, we may process your personal information for some of the following purposes:

• Sending information about special offers and discounts on our products and services.
• Developing and displaying personalized and relevant advertising content based on interaction with the platform.
• Analyzing how our services are used in order to improve them, increase engagement, and retain users.
• Supporting our marketing activities by understanding trends in livestock management.
• Diagnosing problems, identifying vulnerabilities, and preventing fraudulent activities.
• Understanding the use of our tools and analytics to improve the user experience.
• Providing predictive analytics that help farm owners make data-driven decisions.

Legal obligations. We may process your information when we believe it is necessary to comply with our legal obligations, such as:

• Cooperating with law enforcement bodies or regulatory agencies in accordance with the legislation in force.
• Exercising or defending our legal rights in the event of a dispute or claim.
• Disclosing your information as evidence in legal proceedings in which we are involved.
• Complying with agricultural and livestock regulations that require the responsible storage and processing of livestock operation data.

Vital interests. We may process your information when we believe it is necessary to protect your vital interests or the vital interests of a third party, such as in situations involving potential threats to the safety of any person. Examples include:

• Emergency alerts about disease outbreaks or environmental conditions that may affect livestock.
• Protecting the security of your account by detecting unauthorized access attempts.
• Preventing fraudulent activities that may affect your financial transactions within our platform.

If you are located in Canada, this section applies to you.

We may process your information if you have given us specific permission (that is, express consent) to use your personal information for a specific purpose, or in situations where your permission can be inferred (that is, implied consent). You can withdraw your consent at any time.

In some exceptional cases, we may be legally permitted under applicable law to process your information without your consent, including, for example:

• If collection is clearly in the interests of an individual and consent cannot be obtained in a timely way.
• For investigations and fraud prevention, in particular in relation to unauthorized access or fraudulent transactions on our platform.
• For business transactions, provided certain conditions are met, such as mergers, acquisitions, or structural changes at IdeasFarm.
• If the information is contained in a witness statement and its collection is necessary to assess, process, or settle an insurance claim related to livestock assets.
• For identifying injured, ill, or deceased persons and communicating with their next of kin in the event of serious incidents on the farm.
• If there are reasonable grounds to believe that an individual has been, is, or may be a victim of financial abuse related to the misuse of their data or transactions on the farm.
• If it is reasonable to expect that collection and use with consent would compromise the availability or accuracy of the information, and the collection is reasonable for purposes related to investigating a breach of contract or a contravention of the laws of Canada or a province.
• If disclosure is required to comply with a subpoena, court order, or other legal rules relating to the production of records.
• If the information was produced by an individual in the course of their employment, business, or profession and the collection is consistent with the purposes for which the information was produced.
• If the collection is solely for journalistic, artistic, or literary purposes.
• If the information is publicly available and is specified by the regulations.

How do you exercise your rights?

Regardless of your location, you have the right to:

• Request details about the legal basis we rely on to process your personal information.
• Withdraw your consent at any time if the processing is based on consent.
• Object to processing when it is based on legitimate interests and you consider that it affects your rights.
• Request the deletion of your personal information when there is no valid legal reason to continue processing it.

To exercise these rights, you can contact us at [email protected] or adjust your privacy preferences within our platform.

Final considerations

We are committed to processing your personal information only when necessary and under valid legal bases recognized by applicable laws. Our priority is to protect your data and ensure that you have control over how it is used.

If you have additional questions about the legal bases for data processing at IdeasFarm, you can contact us at [email protected].

4. WHEN AND WITH WHOM WE SHARE YOUR PERSONAL INFORMATION

In short:

We may share information in specific situations described in this section and/or with the following categories of third parties.

Vendors, Consultants, and Other Third-Party Service Providers

We may share your personal information with third parties, such as service providers, consultants, contractors, or agents ("third parties"), who perform services on our behalf and require access to such information to do their work. We have contracts in place with these third parties to help protect your personal information. This means that:

• They cannot use your personal information for any purpose other than the one we have instructed them to.
• They cannot share your personal information with any other organization without our authorization.
• They commit to protecting the information they handle on our behalf and to retaining it only for the period we instruct.

The categories of third parties with which we may share personal information include:

• Artificial intelligence (AI) platforms
• Cloud computing services
• Communication and collaboration tools
• Data analytics services
• Data storage providers
• Government entities (when required by law)
• Order fulfillment providers
• Payment processors
• Performance monitoring tools
• Retargeting and remarketing platforms
• Product engineering and development services
• Testing and validation tools
• User account registration and authentication services
• Web hosting providers

Other situations in which we may share your personal information

Business transfers

We may share or transfer your information in connection with, or during negotiations of, any merger, acquisition, sale of company assets, financing, or acquisition of all or a portion of our business by another company. In the event that IdeasFarm is acquired by or merges with another company, your information may be transferred to the new owners or business partners.

Use of Google Maps APIs

We may share your information with certain Google Maps APIs (for example, Google Maps API, Places API). Google Maps uses GPS, Wi-Fi networks, and cell towers to estimate your location with an approximate accuracy of 20 meters. Wi-Fi and cell towers help improve accuracy when GPS signals are weak, such as indoors. This information is used for features such as farm geolocation and route optimization for livestock management within IdeasFarm.

Affiliates

We may share your information with our affiliated companies, in which case we will require them to comply with this Privacy Notice. Affiliates include our parent company and any subsidiaries, joint venture partners, or other companies that we control or that are under common control with us.

Business partners

We may share your information with business partners to offer you certain products, services, or promotions related to the optimization of livestock production, livestock data analysis, and technology tools complementary to IdeasFarm.

Other users

When you share personal information or interact with public areas of the Services, such information may be viewed by all users and may be made publicly available outside the Services indefinitely. If you interact with other users of our Services and register through a social network (such as Facebook), your contacts on the social network will be able to see your name, profile picture, and descriptions of your activity on IdeasFarm. Similarly, other users will be able to see your interactions within the platform, communicate with you, and view your profile.

"Offer Wall"

Our application may display an "offer wall" hosted by third parties. This wall allows external advertisers to offer rewards, virtual products, or other incentives to users in exchange for completing an advertising offer. Offers of this type may appear within our application and will be displayed based on certain data, such as your geographic location or demographic information.

When you click on an offer wall, you will be redirected to an external website belonging to third parties and will leave our application. A unique identifier, such as your user ID, will be shared with the offer wall provider to prevent fraud and properly credit your account with the corresponding reward.

Final considerations

IdeasFarm shares your personal information only where strictly necessary and under appropriate data protection terms. We make sure that any exchange of information is carried out with trusted providers that comply with applicable privacy regulations.

If you have additional questions about how we share your personal information, you can contact us at [email protected].

5. WHAT IS OUR STANCE ON THIRD-PARTY WEBSITES?

In short:

We are not responsible for the security of any information that you share with third parties that may be linked to or advertised on our Services, but that are not affiliated with us.

Our Services, including the offer wall ("Offer Wall"), may contain links to third-party websites, online services, or mobile applications and/or include advertisements from third parties that are not affiliated with us. These links may direct you to other sites, services, or applications outside IdeasFarm.

Accordingly, we do not guarantee and are not responsible for the security, accuracy, legality, or any other aspect relating to such third-party sites, services, or applications. Nor do we assume any liability for any loss or damage that may arise from the use of those websites, services, or applications.

The fact that our Services include a link to a third-party website, service, or application does not mean that we endorse, approve of, or have any relationship with them. We cannot guarantee the security and privacy of the information you provide to any third-party website. Data collection carried out by third parties is not covered by this Privacy Notice.

In addition, we are not responsible for the content, privacy practices, or security measures implemented by third parties, including other websites, services, or applications that may be linked to our Services. It is recommended that you review the privacy policies of such third parties and contact them directly if you have questions or concerns.

6. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?

In short:

We may use cookies and other tracking technologies to collect and store your information.

We may use cookies and similar technologies (such as pixels and web beacons) to obtain information about your interaction with our Services. Some of these online tracking technologies help us improve the security of our Services and your account, prevent crashes, fix errors, remember your preferences, and support basic site functions.

We also permit third parties and service providers to use online tracking technologies on our Services for analytics and advertising purposes. This includes managing and displaying advertisements, tailoring advertising content to your interests, and sending abandoned shopping cart reminders (depending on your communication preferences). These third parties and providers use their technology to provide advertising about products and services that may interest you, both on our Services and on other websites.

To the extent these online tracking technologies are deemed to be a "sale" or "sharing" of data (including targeted advertising, as defined under the applicable laws of certain U.S. states), you can opt out of them by submitting a request, as described in the section "DO UNITED STATES RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?".

For more information on the use of these technologies and how to refuse certain cookies, see our Cookie Notice.

Google Analytics

We may share your information with Google Analytics to track and analyze the use of the Services. The Google Analytics advertising features that we may use include:

• Remarketing with Google Analytics
• Google Display Network Impressions Reporting
• Google Analytics Demographics and Interests Reporting

If you wish to opt out of being tracked by Google Analytics across the Services, you can do so by visiting Google Analytics Opt-out. You can also opt out of receiving personalized advertising from Google Analytics through the ad settings at Ads Settings and the ad settings for mobile applications.

Other opt-out methods include:

• Network Advertising Initiative Opt-out
• Digital Advertising Alliance Consumer Choice

For more information on Google's privacy practices, visit the Google Privacy & Terms page.

7. DO WE OFFER ARTIFICIAL INTELLIGENCE-BASED PRODUCTS?

In short:

We offer products, features, or tools powered by artificial intelligence, machine learning, or other similar technologies.

As part of our Services, at IdeasFarm we provide products, features, and tools based on artificial intelligence, machine learning, and related technologies (hereinafter, "AI Products"). These tools are designed to optimize your experience and offer you innovative solutions for digital livestock management. The terms set out in this Privacy Notice govern the use of the AI Products within our Services.

Our AI Products

The AI Products we offer are designed to perform the following functions within IdeasFarm:

• AI automation: Optimization of administrative and operational tasks in livestock management.
• AI predictive models: Advanced analyses of animal health, reproduction, milk production, and other key indicators.
• AI virtual assistants: Interactive tools for quick queries about the status of the livestock, health alerts, and strategic recommendations.
• AI smart search: Advanced search systems for quickly accessing relevant information within the platform.
• Machine translation: Adaptation of content for users in different regions and languages.
• Machine learning models: Advanced algorithms that continuously improve the accuracy of predictions about productivity, animal health, and animal welfare.

How do we process your data with AI?

All personal information processed through our AI Products is handled in accordance with this Privacy Notice and the agreements with our third-party providers. This ensures high security standards and protects your personal data at all times.

The artificial intelligence models used in IdeasFarm are designed to provide accurate analyses and improve decision-making in livestock management. Nevertheless, the user must interpret the results with judgment and in conjunction with the technical knowledge of their agricultural and livestock operation.

If you have questions about how our AI systems process your data, you can contact us at [email protected].

8. HOW DO WE HANDLE YOUR SOCIAL LOGINS?

In short:

If you choose to register or log in to our Services using a social media account, we may access certain information about you.

Our Services offer you the ability to register and log in using your third-party social media account credentials (such as Facebook or X). If you choose to do so, we will receive certain profile information from your social media provider.

The information we receive may vary depending on the social media platform used, but generally includes:

• Your name
• Email address
• List of contacts or friends (depending on the platform's settings)
• Profile picture
• Any other information you have made public on the social media platform

Use of information obtained from social networks

The information obtained through your social media login will be used exclusively for the purposes described in this Privacy Notice or those that are explicitly indicated to you within our Services.

Limitations and recommendations on the use of social networks

Please note that IdeasFarm does not control and is not responsible for the use that your social media provider makes of your personal information.

We recommend that you review the privacy notices of each social network before using this login option, in order to understand how they collect, use, and share your personal information, as well as the options available for managing your privacy within those platforms.

9. HOW LONG DO WE KEEP YOUR INFORMATION?

In short:

We keep your information only for as long as necessary to fulfill the purposes set out in this Privacy Notice, unless the law requires a longer retention period.

We will keep your personal information only for as long as it is necessary for the purposes described in this Privacy Notice. However, in some cases, applicable law (such as tax, accounting, or regulatory rules) may require us to retain certain data for longer periods of time.

No purpose described in this Privacy Notice will require us to keep your personal information for longer than is necessary for the operation of your account or the provision of our Services.

Deletion or anonymization of data

When we no longer have a legitimate business need to process your personal information, we will take the following measures:

• We will delete or anonymize the information so that it cannot be linked to any specific user.
• If immediate deletion is not possible (for example, because your information is stored in backups), we will ensure that it is stored securely and in isolation, preventing any further processing until its deletion is feasible.

10. HOW DO WE KEEP YOUR INFORMATION SAFE?

In short:

We apply organizational and technical security measures to protect your personal information.

At IdeasFarm, we have implemented appropriate technical and organizational security measures to ensure the protection of the personal information we process. These measures are designed to prevent unauthorized access to, or disclosure, alteration, or destruction of, the personal data stored on our platform.

The security measures implemented include:

• Data encryption in transit and at rest to protect your information against unauthorized access.
• Restricted access control, ensuring that only authorized personnel can access personal information.
• Periodic security monitoring and audits to detect and mitigate potential vulnerabilities.
• Secure authentication protocols to protect user accounts, including two-factor authentication where applicable.
• Backups and disaster recovery plans to minimize the risk of data loss in the event of incidents.

Security limitations

Although we take all reasonable measures to protect your information, no method of data transmission over the Internet or storage technology can guarantee 100% security. Because of this, we cannot guarantee that hackers, cybercriminals, or unauthorized third parties will not manage to breach our defenses and unlawfully access your information.

Access to and transmission of information through our Services are at your own risk. We recommend that you always use strong passwords, keep your security software up to date, and access our platform only from protected environments to minimize security risks.

11. DO WE COLLECT INFORMATION FROM MINORS?

In short:

We do not knowingly collect data from or direct our services to minors under 18 years of age.

At IdeasFarm, we do not intentionally collect, solicit, or process personal data from minors under 18 years of age. In addition, we do not direct our marketing or advertising strategies to minors.

Use of our services

By using our Services, you represent and warrant that:

• You are at least 18 years old or
• You are the parent or legal guardian of a minor and have given your express consent for that minor to use our Services under your supervision.

If we detect that we have collected information from minors under 18 years of age without the consent of their parents or guardians, we will take immediate measures to delete such information and deactivate any account associated with a minor.

If you become aware that a minor under 18 years of age has provided personal information on our platform, we ask that you contact us immediately at [email protected], so that we can take the necessary corrective measures.

12. WHAT ARE YOUR PRIVACY RIGHTS?

In short:

Depending on your country of residence, including the United States, the European Economic Area (EEA), the United Kingdom (UK), Switzerland, and Canada, you may have rights that give you greater access to and control over your personal information. You can review, change, or terminate your account at any time, depending on your country, province, or state of residence.

Privacy rights by region

In some regions (such as the EEA, United Kingdom, Switzerland, and Canada), data protection laws grant you certain rights. These may include:

• Right of access: You can request information about how we process your personal data and obtain a copy of it.
• Right to rectification: You can request that we correct any error or inaccurate information in your personal data.
• Right to erasure: You can request the deletion of your personal information in certain circumstances.
• Right to restriction of processing: You can request that we restrict the use of your personal data in certain situations.
• Right to data portability: In some cases, you can request that we provide you with your information in a structured, commonly used format, or that we transfer it to another service provider.
• Right to object to processing: In certain circumstances, you have the right to object to the processing of your personal data.

To exercise any of these rights, you can contact us using the details provided in the section "HOW CAN YOU CONTACT US ABOUT THIS NOTICE?" below.

We will handle your request in accordance with applicable data protection law.

If you are located in the EEA or the United Kingdom and believe that we are processing your personal data unlawfully, you also have the right to lodge a complaint with the data protection authority of your country.

If you are located in Switzerland, you can contact the Federal Data Protection and Information Commissioner.

Withdrawing your consent

If we are processing your personal information based on your consent (whether express or implied consent under applicable law), you have the right to withdraw it at any time. To do so, contact us using the details provided in the section "HOW CAN YOU CONTACT US ABOUT THIS NOTICE?".

However, please note that the revocation of your consent will not affect the lawfulness of the processing carried out before its withdrawal or the processing of your information under other legal bases permitted by applicable law.

Opting out of marketing and promotional communications

You can unsubscribe from our marketing communications at any time through the following options:

• Clicking the "unsubscribe" link within our marketing emails.
• Sending "STOP" or "UNSUBSCRIBE" in reply to SMS messages you receive from us.
• Contacting us directly using the details provided in the section "HOW CAN YOU CONTACT US ABOUT THIS NOTICE?".

Please note that, even if you opt out of marketing communications, we may still send you messages related to your account or to the use of our services (for example, transaction confirmations, security alerts, changes to the terms and conditions, etc.).

Account information

If you wish to review, change, or delete your account information, you can:

• Log in to your account settings and update your details.
• Contact us using the contact information provided in this policy.

If you request the deletion of your account, we will proceed to deactivate or delete your account and the associated personal data from our active databases. However, we may retain certain information to:

• Prevent fraud.
• Resolve technical or security problems.
• Assist with investigations.
• Enforce our policies and legal terms.
• Comply with applicable legal requirements.

Cookies and similar technologies

Most web browsers are set to accept cookies by default. If you prefer, you can change your browser settings to remove or reject cookies. However, this could affect some features of our services.

You can also opt out of interest-based advertising managed by advertisers within our services.

If you have questions or comments about your privacy rights, you can write to us at [email protected].

13. CONTROLS FOR "DO-NOT-TRACK" FEATURES

Most web browsers, some mobile operating systems, and certain applications include a "Do-Not-Track" (DNT) feature or setting that you can activate to signal your privacy preference and prevent your online browsing activities from being monitored and collected.

At present, there is no uniform technology standard for recognizing and implementing DNT signals. For this reason, we do not currently respond to DNT signals sent by browsers or any other mechanism that automatically communicates your choice not to be tracked online.

If an industry standard for online tracking that we must follow is adopted in the future, we will inform you about the implementation of that practice through an update to this Privacy Notice.

Compliance with California law

California law requires us to disclose how we respond to DNT signals sent by web browsers. Because there is currently no legal or industry standard for recognizing or honoring these signals, we do not respond to them at this time.

14. DO UNITED STATES RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?

In short: If you are a resident of California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah, or Virginia, you may have the right to request access to and receive details about the personal information we maintain about you and how we have processed it, correct inaccuracies, obtain a copy of your personal information, or request its deletion. You may also have the right to withdraw your consent to the processing of your personal information. These rights may be limited in some circumstances under applicable law. We provide more information below.

Categories of personal information we collect

We have collected the following categories of personal information in the past twelve (12) months:

In addition to these categories, we may also collect other personal information through interactions such as:

• Customer support: When you request help through our support channels.
• Surveys or contests: When you participate in satisfaction studies or promotions.
• Use of our services: To facilitate the delivery of the Services and respond to your inquiries.

Sources of personal information

To learn more about the sources of personal information we collect, see the section "WHAT INFORMATION DO WE COLLECT?"

Use and disclosure of personal information

For more details on the use of your personal information, see the section "HOW DO WE PROCESS YOUR INFORMATION?"

Is your information shared with third parties?

We may disclose your personal information to service providers with which we have written contracts. For more details, see "WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?"

We may use your personal information for our internal business purposes, such as technological research and development. This is not considered a "sale" of personal information.

In the past twelve (12) months, we have disclosed the following categories of personal information to third parties for business or commercial purposes:
(No personal data has been disclosed to third parties for commercial purposes in this period).

However, we have shared information with the following categories of third parties:

• Artificial Intelligence Platforms
• Data Analytics Services

Your rights

You have rights under certain U.S. state data protection laws. However, these rights are not absolute, and in some cases, we may decline your request as permitted by law.

These rights include:

• Right to know whether we are processing your personal information.
• Right to access your personal information.
• Right to correct inaccuracies in your personal information.
• Right to request the deletion of your personal information.
• Right to obtain a copy of the personal information you have provided to us.
• Right not to be discriminated against for exercising your rights.
• Right to opt out of the processing of your personal information for targeted advertising, the sale of personal data, or automated profiling.

Depending on the state in which you reside, you may also have the following additional rights:

• Right to access the categories of personal data processed (for example, in Minnesota).
• Right to obtain a list of the categories of third parties with which we have shared personal data (for example, in California and Delaware).
• Right to obtain a list of specific third parties to which we have disclosed data (for example, in Minnesota and Oregon).
• Right to review, understand, question, and correct profiling based on personal data (for example, in Minnesota).
• Right to limit the use and disclosure of sensitive personal data (for example, in California).
• Right to opt out of the collection of sensitive data or the use of voice or facial recognition technologies (for example, in Florida).

How to exercise your rights

To exercise these rights, you can contact us through:

• Our website: ideasfarm.net
• Email: [email protected]
• Our contact form: ideasfarm.net/contact

You can opt out of the sale of your personal information, targeted advertising, or automated profiling by disabling cookies in the cookie preference settings.

Request verification

When we receive your request, we will need to verify your identity to make sure that you are the person about whom we have information in our system. We will use the personal information provided in your request only to verify your identity or your authority to make the request.

If we cannot verify your identity with the information we already have, we may request additional information to verify your identity and prevent fraud.

If you submit a request through an authorized agent, we may need to collect additional information, and the agent may need to provide signed, written permission to submit the request on your behalf.

Appeals

If we decline your request, you have the right to appeal our decision by sending an email to [email protected]. We will inform you in writing of any action taken or not taken in response to the appeal, together with a detailed explanation of our decision.

If your appeal is denied, you can submit a complaint to the Attorney General of your state.

California "Shine The Light" Law

Under California Civil Code Section 1798.83, California residents can request information about the categories of personal information (if any) that we have shared with third parties for direct marketing purposes, as well as the names and addresses of those third parties, once a year and free of charge.

If you wish to make this request, you can write to us using the contact details in the section "18. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?".

15. DO OTHER REGIONS HAVE SPECIFIC PRIVACY RIGHTS?

In short: Depending on the country in which you reside, you may have additional privacy rights.

Australia and New Zealand

We collect and process your personal information in accordance with the obligations and conditions set out in Australia's Privacy Act 1988 and New Zealand's Privacy Act 2020.

This Privacy Notice satisfies the notice requirements defined in both privacy laws, in particular with regard to:

• What personal information we collect from you.
• From which sources we obtain this information.
• For which purposes we process your information.
• With which third parties we may share your information.

If you choose not to provide the personal information necessary to fulfill these purposes, this may affect our ability to provide the Services to you, in particular:

• Offering you the products or services you request.
• Responding to your questions and helping you with your requests.
• Managing your account with us.
• Confirming your identity and protecting your account.

At any time, you have the right to request access to your personal information or to correct it. You can make a request by contacting us using the contact details provided in the section "HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT ABOUT YOU?".

If you believe that we are processing your personal information unlawfully, you have the right to submit a complaint about a breach of the Australian Privacy Principles (APPs) to the Office of the Australian Information Commissioner (OAIC).

Likewise, if you reside in New Zealand and believe that we have breached the New Zealand Privacy Principles (NZPPs), you can submit a complaint to the Office of the New Zealand Privacy Commissioner (OPC).

16. INFORMATION RELATING TO ANIMALS AND LIVESTOCK PRODUCTION

In short: Efficient livestock management requires the constant analysis and monitoring of livestock data.

IdeasFarm is designed to facilitate decision-making in livestock production through the collection, processing, and analysis of relevant information about the animals and the farm. In order to provide advanced management tools, we collect detailed information about:

• Animal identification and health: Record of each animal, history of diseases, vaccinations, veterinary treatments, and any other relevant health event.
• Genetics and reproduction: Information on genealogy, reproductive history, heat cycles, inseminations, calvings, and reproductive performance.
• Nutrition and feeding: Data on diets, feed intake, nutritional requirements, and feeding programs adapted to each production stage.
• Performance and growth: Record of weight, daily weight gains, feed conversion ratios, and overall production performance.
• Location and mobility: Geolocation data within the farm, virtual fence monitoring, and tracking of animal movements.
• Environmental and management conditions: Information on temperature, humidity, water quality, and other factors that may affect productivity.

All information collected is processed with strict confidentiality and used exclusively to provide analytical and management tools, making it possible to optimize farm management, identify problems early, and improve the profitability of livestock production.

Data security and use

The data is safeguarded under high security standards and is processed only for internal analytical purposes. IdeasFarm does not share individual information with third parties without the user's consent, except where required by law or by health regulations.

Regulatory compliance

IdeasFarm complies with applicable regulations on personal data protection and livestock biosecurity, ensuring that the information of users and their animals is handled securely, transparently, and in accordance with the regulations of the agricultural and livestock sector.

17. DO WE MAKE UPDATES TO THIS NOTICE?

In short: Yes, we will update this notice as necessary to comply with the laws and regulations in force.

We may modify this Privacy Policy from time to time to reflect changes in our practices, the development of our services, or legal and regulatory updates.

Any update made will be indicated by the “Last updated” date that will appear at the top of this notice. If we make significant changes to the way we manage and protect your personal information, we may notify you through one or more of the following methods:

• Posting a prominent notice on our website.
• Sending a notification to your registered email address or through other communication channels provided.

We recommend that you review this Privacy Policy regularly to stay informed about how we protect your information and which changes may affect the handling of your data.

18. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?

If you have questions, concerns, or comments about this Privacy Policy, you can contact us through the following means:

Email: [email protected]

Mailing address:
Ideasfarm S.A.S.
Av. Ilaló y de los Piqueros
Quito, 170804
Ecuador

19. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT ABOUT YOU?

You have the right to request access to the personal information we have collected about you, obtain details about how we have processed it, correct inaccuracies, or request the deletion of your personal information. You may also have the right to withdraw your consent to the processing of your personal information. These rights may be limited in certain circumstances under applicable law.

To request the review, update, or deletion of your personal information, please visit: ideasfarm.net.